Key Benefits
14-hour intense matte stay with 2X built-in primer for long-lasting, smooth finish . Comfortable on lips with intense color payoff that glides smoothly for easy application . Available in 35 vibrant matte shades including nudes, pinks, reds, browns, and plums that complement all skin tones . Delivers rich color without drying out lips . Transfer-proof, smudge-proof, and waterproof formula.

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Key Ingredients
Built-in primer ensures color settles evenly and lasts all day . Vitamin E and Argan oil soften, nourish, and moisturize lips while keeping them soft and supple . Full ingredients: Isododecane, Disteardimonium Hectorite, Dimethicone, Polybutene, Diisostearyl Malate.

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Ideal For
Women seeking all-day wear from morning to night without touch-ups. Perfect for those who want unstoppable, fuss-free matte lips with rich color and comfortable feel.

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How to Use
Start at centre of upper lip, follow contours carefully, then glide across bottom lip for flawless finish . For liquid version, pull out applicator, wipe excess on rim, apply light layer evenly from inner lips and build for intensity. Pro tip: Pair with Lakmé 9to5 Foundation, Eye Color Quartet, and Eyeconic Kajal for complete unstoppable look.