Key Benefits
24-hour non-transfer formula stays put without smudging or transferring. Creamy texture glides on smoothly and comfortably. Velvety matte finish dries down to opaque texture. Waterproof and smudge-proof for all-day wear—no touch-ups needed. Shade Stay Basic delivers versatile everyday color for effortless style.

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Key Ingredients
Creamy Matte Base – Delivers smooth application with velvety finish . Long-wear polymers – Ensure 24-hour non-transfer, waterproof and smudge-proof performance. Moisturizing agents – Prevent dryness for comfortable all-day wear.

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Ideal For
Those seeking long-lasting, non-transfer matte lip color with comfortable wear. Perfect for all-day wear from morning to night without touch-ups. Shade Stay Basic suits versatile everyday looks.

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How to Use
Start at centre of upper lip and move outward toward corners. Apply to lower lip. Allow to set for 2 minutes. Avoid pressing lips together before setting. Pro tip: Exfoliate and moisturize lips before application for best results.